Meet the Lead Designer
Creative Brand Design in Action
Tony Coleman, Retail Designer and Store Development Expert, is a respected leader in brand evolution and world-class retail design. Tony’s specialty is helping to guide the development process, bringing to life a profitable and long-lasting differentiation for companies through brand and design, both 2D and 3D.
Central to Tony’s approach is applying the techniques of successful creative design to enrich the outputs of all areas where exceptional creativity and innovation is a requirement for success. Tony’s broad range of brand development services range from brand concept, and all the steps to a completed project. Embedded in the completed project is a deep understanding and precise identification of “Brand Benefit Attributes”.
As Tony points out: “Brand Benefit Attributes” provide an enhanced framework within which to envision and create a range of highly valuable and differentiated concept strengths. This results in extraordinary loyalty from internal and external audiences. Apple, Southwest and Panera are representative of companies that have used the Brand Attribute framework. The good news that it is that this approach is still sufficiently rare, offering remarkable opportunities for any company with the vision and determination to follow it.
Tony’s forty-five-year track record represents an ideal blend of senior design management and brand consulting. Under his leadership, national brands including Panera Bread Company, The GAP, Ann Taylor, Talbots, Coffee Connection, Stride Rite, Barnes and Noble, Fidelity Investments, Starbucks and other startup ventures have enjoyed unparalleled success.
The highlight of Tony’s career was 14 years at Panera Bread, where he was one of the founding creators with work ranging from brand ideation, prototyping, value engineering, vendor relations, construction administration and test store evaluation. For his work at Panera Bread he received the highest award from the Panera Board of Directors, “The Directors Mother Bread Award”.
