Brand Prototype Design Process
Designing a retail brand environment begins with a brand voice summary statement and mood boards to study the brand’s DNA. Out of this exploration comes initial design ideation. After client review and agreement on the direction to express the core of the brand, we create the customer journey through 2D and 3D design. Materials, colors, graphic elements and images are brought into play to define the customer’s retail experience.
Next we document the prototype and manage the construction process. The prototype study is complete once the client and design team have evaluated the prototype and a rollout package is created.
Brand Summary Statement
Start with a brand summary statement that reflects the brand’s mission, personality, differentials, and leadership.
Build a collection of inspirational images and visuals to illustrate the brand statement.
Initial Design Ideation
Create a design voice through the use of colors, graphics, type, materials and other visual tools.
Initial Design Schematics
Identify what is needed to bring to life the brand voice in the exterior of the building and enhance the guest experience in the interior.
Develop initial sketches to express the guest experience while traveling through the public spaces.
2d Design Voice
Design system of colors, textures and graphic imagery to educate and entertain the target guests.
3d Design Voice
Draw up schematic plans mapping the customers’ journey, solidifying the relationship between 2D graphics and 3D space.
2d Way Points
Integrate 2D and 3D into the design through the use of color, texture, pattern, photography, graphics and typeface.
Materials and Colors
Assemble colors, materials, fabrics, lighting fixtures, and all other 3D voices to create interior design system.
Identify and design all the elements starting from the building exterior and signage and all interior spaces.
Develop waypoints to heighten the expression of the brand and key attributes.
Bring the 2D and 3D design to life with a lighting plan.
Detail all 2D and 3D elements and document in construction-ready format.
Produce all 2D and 3D elements on budget and schedule with team of carefully selected vendors.
Evaluate the success of the prototype design from brand voice and budgetary standpoints.