978-430-9100

Panera

Restaurant Design

Having the opportunity to create a brand from inception to recognized category leader in quick casual dining is a once-in-a-lifetime experience.

Panera was launched at a time in our country when customers were calling for an environment where they could gather in peace and enjoy real food. The use of bread in daily meals was also on the rise.

For this unique opportunity, I teamed up with two other brand creators to give birth to Panera’s brand essence and brand voice as leader in the neighborhood gathering place experience.

Through the use of materials and colors that invite and relax the guest, along with a variety of seating options, and focal points such as fireplace, we made sure guests were comfortable and felt at home.

These first prototype designs were like no other in the industry. Soon guests were thinking of this neighborhood bakery-cafe as “their” Panera. As with any innovative concept, competitors jumped on the opportunity to channel Panera’s success. However, our team continued to evolve the brand so that it never could be copied.

Today Panera is the leading brand in quick casual. I can look proudly back at its evolution and feel confident that it was some of my best brand design.

Panera Bread restaurant retail design building exterior signage
Warm colors evoke thoughts of home and gathering.
Panera Bread interior design materials fabrics and brand colors
Panera Bread fast casual restaurant design fabrics, finishes and furniture
The bread shop image is centuries old.
Panera Bread interior merchandise casework and photography
Panera Bread entryway brand signage and woodwork
Panera Bread retail front counter merchandise and menu
Panera Bread retail bread product display
The hearth connects with bread and baking.
Panera Bread wine bottle art and lighting
Panera Bread hearth fireplace
Lighting dances in the air to delight.
Panera Bread gathering place artwork and lighting design
Tile, fabrics, wood and lighting combine to invite gathering.
Panera Bread interior design paint colors and lighting fixtures
Panera Bread interior design paint colors and art
Panera Bread ceiling lighting and color tiles
Panera Bread restaurant design wall texture and booths
Panera Bread wall paint upholstery and artwork
Panera bread dividers furniture and fireplace tiles
Panera bread fireplace tiles lighting and restaurant art

Having the opportunity to create a brand from inception to recognized category leader in quick casual dining is a once-in-a-lifetime experience.

Panera was launched at a time in our country when customers were calling for an environment where they could gather in peace and enjoy real food. The use of bread in daily meals was also on the rise.

For this unique opportunity, I teamed up with two other brand creators to give birth to Panera’s brand essence and brand voice as leader in the neighborhood gathering place experience.

Through the use of materials and colors that invite and relax the guest, along with a variety of seating options, and focal points such as fireplace, we made sure guests were comfortable and felt at home.

These first prototype designs were like no other in the industry. Soon guests were thinking of this neighborhood bakery-cafe as “their” Panera. As with any innovative concept, competitors jumped on the opportunity to channel Panera’s success. However, our team continued to evolve the brand so that it never could be copied.

Today Panera is the leading brand in quick casual. I can look proudly back at its evolution and feel confident that it was some of my best brand design.

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